CollegeFashionista Brings Its Digital Community Of Gen Z Style Luminaries Together Through CF Clubhouse
NEW YORK, June 21, 2017 /PRNewswire/ -- CollegeFashionista, a CMG-owned global community and platform for collegiate Style Gurus to share their passion for the latest styles and happenings on campus, announced today the launch of CF Clubhouse. The CF Clubhouse is a members-only activation, dedicated to bringing CollegeFashionista's community together IRL in a space designed to celebrate and encourage the powerful Style Guru connection. The Clubhouse will pop up beginning June 21, 2017 at 168 Bowery in Nolita.
Each summer, college students descend upon New York, hungry for experience and eager to take on the challenge of an internship. Style Gurus represent the most ambitious of these students: they have been hand-selected to capture unique fashion moments and deliver trends to the CollegeFashionista community. The CF Clubhouse will give these students an IRL experience through which they can network, learn and engage with industry experts.
The programming is designed to foster growth by bringing leaders from the fashion, design, wellness and editorial worlds together to educate and inspire students as they work toward their career goals. With a CF Clubhouse membership card, Style Gurus can unlock exclusive workshops and event programming from brand partners Sephora Collection, AEO and LensCrafters.
"With CF Clubhouse, we are creating a space for the next generation of executives and visionaries in the fashion industry," says Amy Levin, Founder and Creative Partnerships Director of CollegeFashionista. "By translating our online community to an IRL activation, we're building the social networking hub that students will use to jumpstart their careers."
Students will experience an exciting lineup that includes a Sephora Collection Podcast IRL recording with CollegeFashionista's founder Amy Levin and Sephora Collection's National Makeup Artist Helen Phillips and a wellness day with LensCrafters including a yoga and meditation class, followed by a panel.
The CF Clubhouse will open its doors for several public-facing events that will help students advance their industry knowledge. Sessions include a buying and merchandising workshop with Sephora Collection, and back-to-school trend panel with CMG editors from Who What Wear, Obsessee, and CollegeFashionista.
"At Sephora Collection our mission is to teach and inspire our clients to play in a world of beauty; and by partnering with CollegeFashionista on their first ever summer CF Clubhouse we are able to do just that with a passionate collegiate group of young women," says Beth Hayes, Vice President of Merchandising for Sephora Collection. "We value the Gen Z audience enormously and are so excited to interact with them through this series of experiential moments."
About CollegeFashionista:
CollegeFashionista is a global community of students who are passionate about the latest styles, trends and happenings at college campuses around the world. The concept - give students a medium through which they can experience, engage and share their cunning eyes for fashion, photography, social media and self-expression. The platform features columns written by thousands of people, with a spectrum of diverse views, all attending universities across the world. These are our "Style Gurus®." Our Style Gurus® contribute original content and photos capturing the latest in collegiate women's and men's fashion, accessories, beauty, dorm décor and more. Our Style Gurus® are empowered to be themselves and inspire their classmates and peers to do the same.
About CMG:
Recently named to Fast Company's list for the World's Most Innovative Companies in 2017, CMG is a global media, marketing, and consumer brands company. Through its brands--Who What Wear,MyDomaine,Byrdie,CollegeFashionista,The Thirty, and Obsessee--CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG's two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
Media Contact
press@cmginc.com
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SOURCE CMG
