Influenster Unveils 2019 'Reviewers' Choice Awards: Best in Beauty' Winners
NEW YORK, Sept. 12, 2019 /PRNewswire/ -- Influenster, the leading product reviews platform -- whose ~6 million members have written 38 million+ reviews, with that number growing by 1 million monthly -- today announced the winners of its 2019 "Reviewers' Choice Awards: Best in Beauty." Across makeup, facial skin care, hair care, body care, and fragrance, 200+ winners were selected based on the analysis of almost 6.5 million organic, non-incentivized reviews, all written in the past year by its passionate community of everyday consumers. Factors including review volume, year-over-year growth and star rating determined which products rose to the top across Prestige, Mass, and Indie channels. In addition, Influenster spotlighted a few favorites in more niche and emerging categories.
Setting Influenster's fifth annual Reviewers' Choice Awards apart from others in the industry is that the winners are selected based on authentic feedback from real people, not the opinions of editors, social media stars or other category experts. Time and again, product reviews are ranked more influential to purchase decisions than most other sources of information. In fact, in an Influenster survey of 10,000 members conducted in early 2019, 98% of respondents said they consult ratings and reviews while shopping and that this is especially necessary when evaluating Beauty products (91%, vs. the next highest being 73% in Technology/Electronics, followed by 48% in Clothing/Apparel). In terms of their influence on purchase decisions in the Beauty category, ratings and reviews out-rank friends and family by 1.6x, editorial content by 2.6x, and both influencers and social media by more than 5x.
"In an era where consumers demand more and more transparency of brands and media, Influenster is proud to lead the charge in shifting Beauty industry dynamics by raising the voices of real people," says Elizabeth Scherle, President and Co-founder of Influenster. "Our members are consumers voting with their purchase power, and to spotlight the products that not only enhance their daily lives but inspire them to share is a responsibility we take seriously. This year's winners represent a mix of cult classics, up-and-comers, time-tested solutions, and hot new formats and ingredients. We know the opinions shared by our members will help make people smarter Beauty shoppers across the board."
Of the nearly 6.5 million reviews analyzed this year, the makeup category contributed the highest volume with 2.4 million reviews, followed by skin care (face and body) at 2.2 million: these categories comprised 56% of all Beauty reviews in the past year. Ingredients stealing the stage in the white-hot facial skincare category include vitamin C, retinol, and cica. And, regardless of category or retail channel, customization and personalization continue to be trend drivers, with the emergence of new tailor-made products to address specific concerns.
View the entire list of winners for the Influenster "2019 Reviewers' Choice Awards: Best in Beauty" below or at www.influenster.com/awards/winners.
About Influenster
Influenster is a social shopping experience where community meets commerce. The platform has more than 38 million product reviews, growing by one million monthly, written by nearly six million members. Members come to Influenster to read and write reviews, share photos and videos, participate in product discussions, earn rewards and connect with brands and one another.
Brands partner with Influenster to generate reviews and social content, to license existing reviews to their brand- and retail-dot-coms or feature them in sales and marketing materials to improve conversion, and to gain new consumer and product insights through in-depth review analysis.
Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010 and was acquired by Bazaarvoice in August 2019. Bazaarvoice is the leading provider of product reviews and user-generated content (UGC) solutions, with industry-leading software and a network of over 6,000 global brand and retailer websites.
For more information, please visit https://corp.influenster.com/home. To join, visit www.influenster.com.
Media Contact
Laura Brinker
SVP of Marketing, Influenster
BEST IN MAKEUP
Best Mass Mascara
Maybelline Great Lash Washable Mascara
Best Prestige Mascara
IT Cosmetics Superhero Mascara
Best Indie Mascara
MILK MAKEUP KUSH High Volume Mascara
Best Overall False Lashes
KISS Looks So Natural Shy False Eyelashes
Best Mass Eyeshadow Palette
Revolution Beauty Re-Loaded Palette
Best Prestige Eyeshadow Palette
Anastasia Beverly Hills Norvina Eyeshadow Palette
Best Indie Eyeshadow Palette
Violet Voss HG- PRO Eyeshadow Palette
Best Mass Pencil Brow
Maybelline Total Temptation Eyebrow Definer Pencil
Best Prestige Pencil Brow
Benefit Cosmetics Precisely, My Brow Eyebrow Pencil
Best Indie Pencil Brow
ColourPop Precision Brow Pencil
Best Mass Gel Brow
Maybelline TattooStudio Waterproof Eyebrow Gel
Best Prestige Gel Brow
Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel
Best Indie Gel Brow
ColourPop Crème Brow Colour Gel
Best Mass Single Eyeshadow
NYX Professional Makeup Shimmer Down Pigment
Best Prestige Single Eyeshadow
Stila Shimmer & Glow Liquid Eye Shadow
Best Indie Single Eyeshadow
Morphe Individual Eye Shadows
Best Mass Pencil Eyeliner
NYX Jumbo Eye Pencil
Best Prestige Pencil Eyeliner
Urban Decay 24/7 Glide-On Eye Pencil
Best Indie Pencil Eyeliner
ColourPop Swerve Crème Gel Eyeliner Pencil
Best Mass Gel Eyeliner
COVERGIRL Ink It! Perfect Point Gel Eyeliner
Best Prestige Gel Eyeliner
Marc Jacobs Highliner Gel Liner
Best Indie Gel Eyeliner
Pretty Vulgar The Ink Gel Eyeliner
Best Overall Liquid Eyeliner
tarte Sex Kitten Liquid Liner Black
Best Mass Makeup Brush
Real Techniques Expert Face Brush
Best Prestige Makeup Brush
tarte The Buffer Airbrush Finish Bamboo Foundation Brush
Best Indie Makeup Brush
Morphe M439 Deluxe Buffer
Best Mass Sponge
e.l.f. Total Face Sponge
Best Prestige Sponge
The Original beautyblender
Best Indie Sponge
Morphe Flawless Beauty Sponge
Best Mass Concealer
Makeup Revolution Conceal & Define Full Coverage Conceal & Contour
Best Prestige Concealer
Too Faced Born This Way Super Coverage Multi Use Sculpting Concealer
Best Indie Concealer
ColourPop No Filter Concealer
Best Mass Setting Powder
COVERGIRL Outlast All-Day Matte Finishing Powder
Best Prestige Setting Powder
Laura Mercier Invisible Loose Setting Powder
Best Indie Setting Powder
MILK MAKEUP Blur + Set Matte Loose Setting Powder
Best Mass Blush
Milani Rose Powder Blush
Best Prestige Blush
Anastasia Beverly Hills Blush Trio
Best Indie Blush
Glossier Cloud Paint
Best Mass Bronzer
Physicians Formula Murumuru Butter Butter Bronzer
Best Prestige Bronzer
Benefit Cosmetics Hoola Bronzing Powder
Best Indie Bronzer
Pretty Vulgar Bronzed B Powder Bronzer
Best Mass Highlighter
Maybelline Facestudio Master Chrome Metallic Highlighter
Best Prestige Highlighter
FENTY BEAUTY Match Stix Shimmer Skinstick
Best Indie Highlighter
Glossier Haloscope Highlighter
Best Mass Setting Spray
wet n wild Photo Focus Matte Finish Setting Spray
Best Prestige Setting Spray
Urban Decay All Nighter Long-Lasting Makeup Setting Spray
Best Indie Setting Spray
Morphe Continuous Setting Mist
Best Mass Liquid Foundation
L'Oréal Paris Infallible 24H Stay Fresh Foundation
Best Prestige Liquid Foundation
Huda Beauty #Fauxfilter Foundation
Best Indie Liquid Foundation
The Ordinary. Colours Serum Foundation
Best Mass Powder Foundation
Maybelline Fit Me Matte + Poreless Powder
Best Prestige Powder Foundation
M.A.C Cosmetics Mineralize Loose Powder Foundation
Best Indie Powder Foundation
Wander Beauty Wanderlust Powder Foundation
Best Mass Stick Foundation
Makeup Revolution Fast Base Stick Foundation
Best Prestige Stick Foundation
Hourglass Vanish Seamless Finish Foundation Stick
Best Indie Stick Foundation
Wander Beauty Flash Focus Hydrating Foundation Stick
Best Overall Tinted Moisturizer
Laura Mercier Tinted Moisturizer SPF 20a
Best Mass Primer
e.l.f. Tone Adjusting primer
Best Prestige Primer
Tatcha The Silk Canvas Filter Finish Protective Primer
Best Indie Primer
MILK MAKEUP Luminous Blur Stick
Best Mass Lipstick
NYX Powder Puff Lippie
Best Prestige Lipstick
Huda Beauty Liquid Matte Lipstick
Best Indie Lipstick
ColourPop Crème Lux Lipstick
Best Mass Lipgloss
Rimmel Stay Glossy Lip Gloss
Best Prestige Lipgloss
FENTY BEAUTY Gloss Bomb Universal Lip Luminizer
Best Indie Lipgloss
Dose Of Colors Lip Gloss
Best Mass Lip Liner
COVERGIRL Exhibitionist Lip Liner
Best Prestige Lip Liner
Charlotte Tilbury Lip Cheat Lip Liner Pencil
Best Indie Lip Liner
PAT McGRATH LABS Permagel Ultra Lip Pencil
Best Mass Lip Care
Vaseline Blueseal Petroleum Jelly Original
Best Prestige Lip Care
LANEIGE Lip Sleeping Mask
Best Indie Lip Care
Kopari Coconut Lip Glossy
Best Overall Nail Polish
essie Nail Polish
Best Overall Base Coat
wet n wild Wild Shine Nail Color Base Coat
Best Overall Top Coat
OPI Top Coat
Best Overall Polish Remover
Sally Hansen Nail Polish Remover Strengthening by Sally Hansen
Best Overall Nail Treatment
Sally Hansen Hard As Nails Hardener Treatment
Best Overall Press-On Nails
imPRESS Press-on Manicure
BEST IN FACIAL SKINCARE
Best Mass Night Cream
CeraVe PM Facial Moisturizing Lotion
Best Prestige Night Cream
La Mer The Moisturizing Gel Cream
Best Indie Night Cream
Beautycounter Countermatch Recovery Sleeping Cream
Best Mass Facial Serum
Neutrogena Hydro Boost Hydrating Serum
Best Prestige Facial Serum
Estée Lauder Advanced Night Repair Concentrate Recovery Boosting Treatment
Best Indie Facial Serum The Ordinary. Niacinamide 10% + Zinc 1%
Best Mass Facial Cleanser
Noxzema Original Deep Cleansing Cream
Best Prestige Facial Cleanser
ELEMIS Superfood Facial Wash
Best Indie Facial Cleanser
Glossier Milky Jelly Cleanser
Best Mass Facial Scrub
St. Ives Acne Control Apricot Scrub
Best Prestige Facial Scrub
Ole Henriksen Transforming Walnut Scrub
Best Indie Facial Scrub
Frank Body Creamy Face Scrub
Best Mass Facial Mask
Freeman Feeling Beautiful Green Tea + Orange Blossom Peel-Off Gel Mask
Best Prestige Facial Mask
Ahava Hydration Cream Mask
Best Indie Facial Mask
Glossier Moisturizing Moon Mask
Best Mass Facial Moisturizer
CeraVe Moisturizing Cream
Best Prestige Facial Moisturizer
Tatcha The Water Cream
Best Indie Facial Moisturizer
Drunk Elephant Protini Polypeptide Cream
Best Mass Facial Peel
SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads
Best Prestige Facial Peel
Dr. Dennis Gross Skincare Alpha Beta Peel Extra Strength Daily Peel
Best Indie Facial Peel
The Ordinary. AHA 30% + BHA 2% Peeling Solution
Best Mass Face Oil
Physicians Formula Organic Wear Bright Booster Oil Elixir
Best Luxury Face Oil
Korres Wild Rose Advanced Brightening & Nourishing Face Oil
Best Indie Face Oil
Drunk Elephant Virgin Marula Luxury Facial Oil
Best Mass Eye Cream
Neutrogena Hydroboost Eye Cream
Best Prestige Eye Cream
Clinique All About Eyes
Best Indie Eye Cream
Drunk Elephant C-Tango Multivitamin Eye Cream
Best Mass Acne Treatment
Neutrogena Facial Cleansing Bar For Acne-prone Skin
Best Prestige Acne Treatment
Origins Spot Remover Acne treatment pads
Best Indie Acne Treatment
Curology Custom Skincare
Best Mass Toner
Thayers Alcohol-Free Rose Petal Witch Hazel Toner
Best Prestige Toner
Lancôme Tonique Confort Comforting Rehydrating Toner
Best Indie Toner
The Ordinary. Glycolic Acid 7% Toning Solution
Best Overall Facial SPF
Shiseido WetForce Expert Sun Aging Protection Lotion Plus SPF 50+
Best Overall Cleansing Balm
Farmacy Green Clean Makeup Meltaway Cleansing Balm
Best Overall Essence
fresh Black Tea Kombucha Facial Treatment Essence
Best Overall Makeup Remover
Clinique Take The Day Off Makeup Remover for Lids, Lashes & Lips
Best Overall Makeup Wipes
Neutrogena Makeup Remover Cleansing Towelettes
Best Overall Facial Mist
Tatcha Luminous Dewy Skin Mist
Best Overall Micellar Water
Garnier SkinActive Micellar Cleansing Water All-in-1
BEST IN HAIR CARE
Best Mass Shampoo
Suave Professionals Keratin Infusion Smoothing Shampoo
Best Prestige Shampoo
Living Proof Perfect Hair Day Shampoo
Best Indie Shampoo
Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo
Best Mass Conditioner
Pantene Pro-V Daily Moisture Renewal Conditioner
Best Prestige Conditioner
Bumble and bumble. Hairdresser's Invisible Oil Conditioner
Best Indie Conditioner
amika The Kure Repair Conditioner
Best Overall 2-in-1
Dove Men+Care Fresh & Clean Fortifying 2-In-1 Shampoo + Conditioner
Best Mass Hair Mask
Garnier Fructis Smoothing Treat 1 Minute Hair Mask + Avocado Extract
Best Prestige Hair Mask
Moroccanoil Restorative Hair Mask
Best Indie Hair Mask
Briogeo Don't Despair, Repair! Deep Conditioning Mask
Best Mass Serum
OGX Coconut Milk Serum
Best Prestige Serum
Moroccanoil Mending Infusion
Best Indie Serum
Eva NYC Mane Magic 10-in-1 Primer
Best Mass Dry Shampoo
Not Your Mother's Beach Babe Texturizing Dry Shampoo
Best Prestige Dry Shampoo
Living Proof Perfect hair Day Dry Shampoo
Best Indie Dry Shampoo
amika Perk Up Dry Shampoo
Best Mass Scalp Treatment
OGX Tea Tree Mint Extra Strength Scalp Treatment
Best Prestige Scalp Treatment
Oribe Serene Scalp Soothing Leave-On Treatment
Best Indie Scalp Treatment
dpHUE Apple Cider Vinegar Scalp Scrub
Best Mass Hair Oil
L'Oréal Elvive Extraordinary Oil Treatment
Best Prestige Hair Oil
Kérastase Elixir Ultime L'Huile Original Hair Oil
Best Indie Hair Oil
OUAI Hair Oil
Best Overall Mass Hair Spray
L'Oréal Paris Elnett Satin Hairspray Extra Strong Hold
Best Overall Styling Product
Herbal Essences Totally Twisted Curl Boosting Hair Mousse
Best Overall Hair Gel
DevaCurl Light Defining Gel, Soft Hold No-Crunch Styler
Best Mass Texturizing Product
Not Your Mother's Beach Babe Texturizing Sea Salt Spray
Best Prestige Texturizing Product
Living Proof Full Dry Volume Blast
Best Indie Texturizing Product
IGK Beach Club Texture Spray
Best Overall Curling Iron
Hot Tools Professional Gold Curling Iron 1 1/4"
Best Overall Flat Iron
Remington S5500 Digital Anti Static Ceramic Hair Straightener, 1-Inch
Best Overall Brush
Tangle Teezer The Original Detangling Hairbrush
Best Overall Hair Dryer
The Dyson Supersonic Hair Dryer
Best Overall Curly Hair Must Have
Herbal Essences Totally Twisted Curly Hair Shampoo
Best Overall Permanent Hair Color
Revlon Colorsilk Beautiful Color Permanent Hair Color
Best Overall Demi-Permanent Hair Color
Garnier HerbaShine Color Creme
Best Overall Temporary Hair Color
L'Oréal Colorista 1-Day Spray
BEST IN BODY CARE
Best Overall Deodorant
Dove Deodorant 48 Hours Protection Anti-Perspirant
Best Overall Razor
Gillette Venus Malibu Disposable Razors
Best Overall Body Scrub
LUSH Rub Rub Rub Shower Scrub
Best Overall Body Lotion
Dove Intensive Nourishment Body Cream
Best Overall Body Luminizer
FENTY BEAUTY Body Lava Body Luminizer
Best Overall Body Wash
Sol de Janeiro Brazilian 4 Play Moisturizing Shower Cream-Gel
Best Overall Shaving Cream
Skintimate Skin Therapy Moisturizing Shave Gel
Best Overall Soap
Dove Go Fresh Cool Moisture Beauty Bar
Best Cellulite Cream
Sol de Janeiro Brazilian Bum Bum Cream
Best Mass Self Tanner
Jergens Natural Glow +Firming Daily Moisturizer
Best Prestige Self Tanner
St. Tropez Self Tan Classic Bronzing Mousse
Best Mass After Sun
Banana Boat Soothing Aloe Vera After Sun Gel
Best Prestige After Sun
COOLA Ecocert Radical Recovery Organic After-Sun Lotion
Best Indie After Sun
OUAI After Sun Body Soother
Best Overall Sunscreen
Coppertone Sport High Performance Sunblock Spray
Best Overall Body Oil
Neutrogena Body Oil
BEST IN FRAGRANCE
Best Overall Body Spray for Her
Sol de Janeiro Brazilian Crush Body Fragrance Mist
Best Mass Fragrance For Her
Victoria's Secret Bombshell Eau De Parfum
Best Prestige Fragrance For Her
Dolce & Gabbana Light Blue Eau De Toilette
Best Indie Fragrance For Her
Glossier You Eau de Parfum
Best Overall Fragrance For Him
Versace Eros Pour Homme Eau de Toilette Spray
Best Overall Body Spray for Him
Old Spice Fiji Fresher Collection Body Spray
INFLUENSTER SPOTLIGHT
Coolest Overall Innovation
Pantene Intense Rescue Shots
Favorite Skin-entertainment Product
I Dew Care Masks (Matcha, Cake My Day, Groovy Berry)
Favorite New Clean Product
Glow Recipe Avocado Melt Retinol Eye Sleeping Mask
Favorite Sustainable Brand
Seed Phytonutrients
Favorite Collaboration of 2019
Urban Decay x Game of Thrones
Most Inclusive Makeup Brand
Dior
Favorite New Mask Innovation
Peace Out Microneedling Dark Spot Brightening Dots
Favorite Food-Inspired Skincare Product
Youth To The People Kale Spinach Green Tea Age Prevention Cleanser
Favorite Splurge-worthy Beauty Tool
DERMAFLASH DERMAPORE Ultrasonic Pore Extractor & Serum Infuser
Favorite Cannabis Beauty Product
Peter Thomas Roth Green Relief Therapeutic Sleep Cream
Favorite 'Treat Yourself' Product
PAT MCGRATH LABS Skin Fetish: Sublime Perfection Foundation
Favorite Customizable Skincare Brand
Skinsei.com
Favorite Customizable Haircare Brand
Color&Co.
Favorite Hair Powder
Big Sexy Hair Powder Play
Favorite Anti-Aging New Release
Ole Henriksen Phat Glow Facial Mask
Favorite Beauty Powder
Vital Proteins Collagen Peptides
Favorite Beauty Gummy
Nature's Bounty Optimal Solutions Hair Skin & Nails Gummies
Favorite Skin Roller
Herbivore Botanicals Rose Quartz Facial Roller
Favorite Dark Spot Treatment
Pond's Clarant B3 Dark Spot Correcting Cream
Favorite Highlighter Drops
COVER FX Custom Enhancer Drops
Favorite Cica Skincare Product
Dr. Jart+ Cicapair Tiger Grass Cream
Favorite Brow & Lash Serum
MILK MAKEUP KUSH Growhouse Lash + Brow Serum
Favorite Celeb Collaboration
YSL x Zoe Kravitz
Favorite Hair Product to Hide Grays
L'Oréal Paris Magic Root Cover Up
Favorite Cult Classic Product
Kat Von D Studded Kiss Crème Lipstick
Favorite Natural Nail Product
Burt's Bees Lemon Butter Cuticle Cream
Favorite Clarifying Hair Product
DevaCurl Buildup Buster, Micellar Water Cleansing Serum
Favorite K-Beauty Discovery
VDL Lumilayer Primer Fresh
Favorite Holographic Beauty Product
bliss Eye Got This Holographic Foil Eye Masks
Favorite Fine Line-Fighter
Kiehl's Powerful-Strength Line-Reducing Concentrate
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