SMARTSHOOTER Expands Global Presence with New Australian Subsidiary
August 28, 2023: SMARTSHOOTER, a world-class designer, developer, and manufacturer of innovative fire control systems that significantly increase small arms' accuracy and situational awareness, is thrilled to announce the establishment of its new Australian subsidiary, SMASH Australia Pty Ltd. This strategic move marks another significant milestone in the company's expansion efforts, building on its global footprint in Europe and the US, in addition to its headquarters in Israel.
The Director of SMASH Australia, Mr Lachlan Mercer, said, “The decision to establish a dedicated presence in Australia reflects SMARTSHOOTER's commitment to enhancing their Australian Industry Content and contributing to Sovereign Industry Capability, all the while improving customer service and support in the region.”
"We are thrilled to announce the establishment of our new Australian subsidiary" said Michal Mor, CEO of SMARTSHOOTER. "This marks an exciting chapter in SMARTSHOOTER's growth as a global leader in fire control systems. By being present in Australia, we are now better positioned to address the needs of our local customers and partners, and we look forward to fostering new collaborations within this region."
SMARTSHOOTER's SMASH technology enhances every mission's effectiveness through the ability to accurately engage and hit ground, aerial, and maritime surface targets, either static or moving, in both day and night operations. Utilizing machine learning, computer vision, and advanced algorithms, the SMASH family of fire control systems include handheld-operated, remotely controlled, and UGV-mounted systems that ensure precise hit capabilities, enhance forces' situational awareness, and reduce costs. Fielded and operationally deployed by friendly forces worldwide, including the IDF, the US special forces, the British Army, the Indian Navy, and forces in East Asia, the SMASH Family of Fire Control Systems enables the combatants to be smart, precise, and connected.
SMARTSHOOTER will present its SMASH fire control systems at the Army Robotics eXposition 2023 (ARX 23) at the Perth Convention & Exhibition Centre on 29 & 30 August. The company display will showcase SMASH Hopper as part of the QinetiQ Pty Ltd response to the Chief of Army Challenge.
About SMART SHOOTER
SMARTSHOOTER is a world-class designer, developer, and manufacturer of innovative fire control systems that significantly increase the accuracy and lethality of small arms. With a rich record in designing unique solutions for the warfighter, SMARTSHOOTER technology enhances mission effectiveness through the ability to accurately engage and eliminate ground, aerial, static or moving targets during both day and night operations.
Designed to help military and law enforcement professionals swiftly and accurately neutralize their targets, the company's combat-proven SMASH Family of Fire Control Systems increase assault rifle lethality while keeping friendly forces safe and reducing collateral damage. With a unique technology that makes it possible for every battlefield element to be connected with every other battlefield element, SMASH creates a micro-tactical network that dramatically enhances real-time situational awareness and ensures that the entire platoon shares a common operational picture.
The company's experienced team of engineers combine electro-optics, computer vision technologies, real-time embedded software, ergonomics, and system engineering to provide cost-effective and easy-to-use solutions for modern conflicts.
Fielded and operational, SMARTSHOOTER SMASH family of solutions provides end-users with a "One Shot – One Hit" capability across multiple mission areas, creating a significant advantage for the infantry soldier and ultimately revolutionizing the world of small arms and optics.
SMARTSHOOTER's headquarters are based in Yagur, Israel, with a European subsidiary located in Düsseldorf, Germany, an American subsidiary in Maryland, and an Australian subsidiary.
For further information, please visit www.SMART-SHOOTER.com
